Experience, People, Take away
Travel to South Africa in
support of building client organizational brand.
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Top of Table Mountain, overlooking Cape Town and Cable Car |
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Cape of Good Hope, Overlooking both Atlantic and Indian Ocean |
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Joshua the Tour Guide with his Friend selling Crafts |
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Botanical Gardens with Table Mountain in the Background. Victorian Influence |
Trade Missions
are comprised of a group of individuals in pursuit of new business opportunities in
foreign countries. They're often newsworthy as they represent a movement among those
who set out toward building relations within a specific area of interest or
objective. Mining Indaba is an event that is staged in Cape Town, this
convention is the largest South African coming together of industry types from
around the world to the continent to advance their interests in all things
related to mining. The event is a corporate festival under the convention
center roof where a parade of exhibition stands line up. Stands in
all shapes and sizes that display both country and corporate brands. The event is
unique as are similar events in other industries, only for a few days at a place
and time those in the mining community and onlookers alike witness the roll out
of a major industrial complex on display.
The Canadian pavilion was well positioned
among exhibition stands, traffic flow rarely eased off. Australia had the
largest booth akin to a fortress walled in with multi levels.
Their presence next to kiosks with more open concept stands gave the impression of a dominant player in the African market. The
Chinese opted for a more modest stand, theirs was open concept with no barriers to those
onsite.
An interview with the Honourable Jean Charest which unfolded at the Canadian Pavilion in Cape Town. Mr. Charest a friend of the James Bay Crees of Eeyou Istchee was instrumental in putting in place Municipal Government status for their Nation while in office as Premier within the Quebec Legislature. Mr. Charest extended the interview on behalf of the Canadian Council on Africa the client who sponsored my travels and brand building activities within South Africa.
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Canadian Pavilion among delegates |