I hope that this information provides you a basic primer for
building your Brand.
Clutter and poor management of organizational outreach and
communications results in a flow through within organizations that have not
grasped simple steps to achieving winning outcomes. The ease of production and
distribution gained by technology is a great enabler but hastily deploying
these modern day wonders may bring a downside to your hard earned reputation
when no system exists for governance of your message. Moreover, distributing a story
that is ineffective based on lack of design thinking, thinking that
authentically frames something unique about your organizations value proposition
or battle cry.
Counter measures against this scenario above to protect your
corporate identity in support of robust and meaningful outcomes are critical to
ensuring competitive advantage.
Investment in understanding brand is a core function today and
falls to the
Brand Manager. Thoughts on this are shared here among other
essential areas about brand leadership specific to winning outcomes.
What’s the essence
of your brand?
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