Tuesday, May 3, 2011

Express yourself

Perce, Gaspe

Storytelling can be achieved through crafting a simple email exchange or perhaps from years of study and research culminating in a thesis that relates to a special field of interest.

Joseph Campbell a scholar wrote extensively on the subject. His work informs the reader about how stories deal in characterizing culture and how those characterizations through the ages have been remarkably similar. Stories based on themes or references that are consistent with similar patterns from societies around the world.

The similarity of story elements to different groups that are profiled in Campbell's books suggest a phenomenon or order of influence that perhaps underscores people's need to frame or cast their existence through remarkably similar context. Moreover, analysis of symbols, myths, deities, archetypes, legends including other elements such as those derived from nature, for example trees, water, wind the sun and the moon emerge consistently across many groups. 

Universal representations integrated into storytelling.

The Campbell texts are useful reference for those developing effective and meaningful brand frameworks and tools. A practical resource for those interested in solutions intended to withstand the test of time and bridge cultural differences. Campbell’s writings are an invaluable resource for effective storytelling.

A profound aspect of his work emphasizes the need to separate physical appearance from ones verbal expression or the act of expressing oneself.

I remember seeing a Greek company perform Oedipus Rex. Oedipus ends up tearing his eyes out, the kind of physical action the Greeks loved. The chorus had their backs to the audience, and shortly after the display of this horror, the members turned around and opened their arms, and there you sensed that going past the human suffering to the majesty of what is contained in that play that is, of the mystery of life showing itself through the action of life. There lies the key to art. It is beyond the pairs of opposites, beyond desire or fears. (Campbell, 2001)

This passage is a short example of Joseph Campbell’s brilliant thinking. Within his books the philosophy and thought leadership formed the basis for George Lucas’ Star Wars Trilogy, blockbuster movies that garnered universal appeal using the foundations of the hero myth.

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