the essence: Genius of Design

White Paper Series

Management of enterprise publishing involves steps that will remove risk and raise the probability of success toward sustaining ever increasing readership.

As part of a series we've cast what those steps are and offered here a primer for you that defines gordongroups publishing unit process. We currently have over ten commercial titles on our roster that distribute nationally, titles we produce in different languages. Publishing is a great tactic in the digital era for building organization brand and by extension gaining competitive advantage.

Welcome to the exchange and the benefits of gordongroup's first in a series road map to successful publishing.

Get the White Paper by clicking here.

D E S I G N / B R A N D

A Fair Country
The Wayfinders
What is America
A Short History of Progress
LINCHPIN
OLINS THE BRAND HANDBOOK
33 MILLION PEOPLE IN THE ROOM
Positioning
Write like the Masters
The Ten Faces of Innovation
The Design of Business
The Opposable Mind
The Social Media Bible
Principle Centered Leadership
Social Intelligence
The Rise of the Creative Class
Chief,The Fearless Vision of Billy Diamond
Brand Portfolio Strategy
The Elements of Persuasion
Mind Set
Designing Brand Identity
Building Strong Brands
What Sticks
Branding Across Borders
Brand new
Primal Brand
Balanced Brand
Chasing Cool
Legendary Brands
Brand Aid
Information Architecture
Brand Leadership
The Designers Art
Information Anxiety
Brand Gap

"Thanks again for taking me to the Q West launch with you last night. It looks like the units were selling incredibly well, so all in all, a great success for gordongroup"!

"Really appreciate you coming together as a team as seamlessly as you did all the while embracing our newest partner gordongroup.

The overall presentation is awesome and I'm confident to say the best in the city"!

"Congratulations on a job well done.

Your entire team did a miracle.

Unbelievable deadlines.

You are all amazing. Looking forward to a great long term working relationship".

"It was very good to meet you and pleasurable to meet one of your team members this evening.

I just wanted to congratulate you on the successful marketing campaign for Q West.

I noticed a lot of "red dots" on the sale board";

Wow -

the video about the Cree people is powerful stuff.

Incredible user stories, to use the design thinking vernacular.

The fact that the government had proposed dollars to resolve the issues demonstrates a missed opportunity to empathize through the kind of understanding this video offers.

Listening to and empathizing with the Cree people would have opened up new solutions, instead of the default "throw money at it". They were trying to solve the wrong problem (i.e. the Cree people did not want x dollars for land, they wanted to protect their land and culture while finding a way to integrate their traditions with an industrialized society).

A very complex, integrative thinking challenge.

Andrew Webster

experiencepoint

the essence

Monday, January 2, 2012

Genius of Design

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