the essence: creative

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Friday, November 25, 2011

Plastic Industry Brand Building

This video was produced and directed in conjunction with our great friend and expert Chris Mullington

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D E S I G N / B R A N D

A Fair Country
The Wayfinders
What is America
A Short History of Progress
LINCHPIN
OLINS THE BRAND HANDBOOK
33 MILLION PEOPLE IN THE ROOM
Positioning
Write like the Masters
The Ten Faces of Innovation
The Design of Business
The Opposable Mind
The Social Media Bible
Principle Centered Leadership
Social Intelligence
The Rise of the Creative Class
Chief,The Fearless Vision of Billy Diamond
Brand Portfolio Strategy
The Elements of Persuasion
Mind Set
Designing Brand Identity
Building Strong Brands
What Sticks
Branding Across Borders
Brand new
Primal Brand
Balanced Brand
Chasing Cool
Legendary Brands
Brand Aid
Information Architecture
Brand Leadership
The Designers Art
Information Anxiety
Brand Gap

Wow -

the video about the Cree people is powerful stuff.

Incredible user stories, to use the design thinking vernacular.

The fact that the government had proposed dollars to resolve the issues demonstrates a missed opportunity to empathize through the kind of understanding this video offers.

Listening to and empathizing with the Cree people would have opened up new solutions, instead of the default "throw money at it". They were trying to solve the wrong problem (i.e. the Cree people did not want x dollars for land, they wanted to protect their land and culture while finding a way to integrate their traditions with an industrialized society).

A very complex, integrative thinking challenge.

Andrew Webster

experiencepoint

Friday, November 25, 2011

Plastic Industry Brand Building

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